HYLEXIN LATEST NEWS

Hylexin Gets Specific To Solve Problems Like StriVectin-SD, Hylexin is built on a philosophy that, regardless of brand name or recognition, consumers are happy to buy a product as long as it's effective. "We don't think that the public really cares who makes a product as long as that product works." said Gina Gay, director of market-for Majestic Media. In fact, the product name itself means absolutely nothing, according to Gay: “It’s a random name that our marketing came up with – we wanted a name to project that the product will work”. As a result Majestic Media is making no effort to make any connection between Hylexin and its now well-known sister brand (which won the spot of top-selling department store facial skin care product in February 2004, according to NPD Beauty). “Each product is strong enough to stand on its own” said Gay.
...Although executives declined to comment on first-year sales for Hylexin, Gay noted that the oduct's performance in Blomingdale's in its first two weeks was "30 percent better than initial sales for StriVectin-SD." Industry sources expect Hylexin to do up to $5 million in first-year retail sales, with about $1.5 million spent on advertising. [ Women's Wear Daily, May 13 2005 ]

Hollywood's Dark Circles Fix The newest high-tech cream helps strengthen capillaires under the eyes, which, when weak, actually leak blood into spaces between skin cells, causing dark circles...[ Life & Style Weekly, May 23 2005 ]

Hylexin The makers of Strivectin-SD have come out with Hylexin, an eye cream that promises to break down the pigment that in part causes dark circles while strengthening blood vessels and skin so darkness is less visible. [ InStyle, August 2005 ]